Dave Thomas, M.A.

Strategy × Story | Editorial Director | Content Strategist

Proven collaborator across product, compliance, sales enablement, and digital teams to unify messaging, accelerate adoption, and maintain accuracy at scale. Thrives in roles where clarity, speed, and stakeholder trust drive impact. Whether shaping story or streamlining process, narrative and structure reign.

25+ years of writing and leading content for complex, regulated industries.

I turn business goals into clear, strategic content—whether managing a 20-person team through a tone overhaul or crafting compliant copy on retirement planning.

I specialize in aligning language with strategy, legal with clarity, and message with mission. (NIH Plain Language certified)

Lead cross-channel, cross-functional content audits, strategies, and execution across digital and social.

Translate complex ideas into clear, compliant, and compelling content using AI (Google certified).

Advise C-suite. Write and ghostwrite thought leadership, communications, and internal comms. 

Build and manage 3-month editorial calendars to support pillars against KPIs.

Content is more than craft—it’s coordination. I build editorial systems that tie brand voice to business goals, ensuring content performs strategically, editorially, and operationally.

I combine strategy and story to create content that connects, converts, and endures.

I don’t just build narratives. I make them work harder for the business.

For Dave Thomas. Thanks for polishing it up and making me look good. 
—William Meikle

"A rare tale powerful enough to make you think through every word and turn them into something more meaningful than just another story."
—Examiner.com

Thank you, Dave, for your support, hard word, and dedication to producing high-quality fiction for the masses.
—Brian Hodge

"Hodge’s writing is tight and suspenseful with the right amount of jolts."
—The Writerly Reader

Thanks to Dave Thomas, who took a shot on a writer from across the  Atlantic. You're faster than my monster and must have as many hands!
—Gary Fry

" ... would've made a great Twilight Zone episode."
—British Fantasy Society

I'd like to thank Dave Thomas, a cracking editor. Without him, this story would've never reached you. Thanks, Dave.
—Craig Saunders

"Grab a copy, lock the doors, switch on the lights, and have your ax-proof duvet handy."
—NetGalley

Thanks to Dave Thomas for making me look good.
—John Everson

"Everson’s writing is fast paced, the characters vivid, plus wall-to-wall chills and moments that will haunt any claustrophobic.”
—BookReview.com